We've seen a disturbing pattern of fear-mongering, misinformation, and deliberate efforts to push people back towards smoking instead of celebrating the fact that more Canadians are quitting.

Flavors will continue to be available, but the market will move underground where it is not regulated. Today, after one year of a flavor ban, flavors are still available in Quebec, kids still vape in Quebec, and some people who vape in Quebec have returned to smoking.

The legal vaping industry stands as the last line of defense against these unsafe illicit market products. Directly employing over 8,000 Canadians, with many thousands of jobs in associated sectors supporting thousands of Canadian families.