The depreciation of third-party cookies may lead to a 20% loss of targeted marketing data, making it difficult for marketers to achieve the same results as before.

A federal judge has ruled that Google acted illegally to maintain a monopoly in online search, declaring it a monopolist.

The rise of AI-powered search engines may change the way we search and may not be based on advertising.

Google has a huge amount of dominance in the search engine market, and this has led to concerns about the potential for Google to raise prices and influence marketer's results.

The cost of paid search advertising has increased over time, and this has made it more difficult for marketers to achieve the same results as they did in the past.

The future of search is changing rapidly, with the rise of AI-powered chatbots and other alternative search engines and platforms.