understanding what our consumers want and need is of Paramount importance how do we get faster deeper insights into what our consumers are thinking and then how do we feed into our processes so that we can ensure that we're making the right products on the right shelf

looking at our marketing mix and how do we optimize our marketing mix so this is about where we buy buy ads the ads we buy for which products where are we placing those

the entire supply chain space the entire go to market team that is part of the sales organization so this is field sales what are we putting in the hands of the sales the account manager when they're in the store taking an order

I think that space is going to evolve really fast and I think it's going to be an opportunity for us as CIOs to really make material measurable differences to how our businesses operate and help accelerate their growth as things go forward.

We're working to stand up a data marketplace inside KDP, so that people can self-serve on this and so in order to do that it's more about more than just standing up the technology we have you know we call it data UNCA University that we've started.

I think I think you know part of how I try to stay current is you know give you a plug listening to your podcast obviously I'm involved with several networking groups across the IT space and I really find the greatest advantage for me is when I get to spend time with other CIOs.

I most recently I just started a new book called Future Ready the four Pathways to capturing digital value and I'm only partway through it at this point but it's excellent.