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    History of Nintendo Game Boy

    Game Boy Design

    The Game Boy was designed by Gunpei Yokoi and Nintendo's R&D1 team following the popularity of the Nintendo Entertainment System.

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    Game Boy Accessories

    The Game Boy has several accessories, including a carrying pouch, printer, camera, and fish detecting radar and more.

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    Game Boy Marketing

    Nintendo spent $10 million marketing the Game Boy, highlighting its portability and affordability.

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    Game Boy Features

    The Game Boy has four operation buttons, a directional pad, and a volume control dial on the right side.

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    Game Boy Launch Titles

    The Game Boy was released alongside six launch titles, including Super Mario Land and Tetris.

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    Tetris

    Tetris was a critical and commercial success, and its release helped to establish the Game Boy as a major player in the gaming market.

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    Competition

    The Game Boy faced competition from Atari's Lynx and Sega's Game Gear, but ultimately outperformed them due to its lower price and longer battery life.

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    Game Boy's Success

    The Game Boy was a huge success, with a lower price and longer battery life compared to other competitors. It sold 64 million units worldwide by 1997 and 119 million units combined with Game Boy Color by 2016.

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    Game Boy's Ecosystem

    Nintendo's strong game ecosystem and developer lock-in helped the Game Boy's success, as developers were forced to make games exclusively for the platform.

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