Business intelligence think of business intelligence or bi as our historian it's all about using current data to generate reports that look into our AIS status or past status it lets you know where you've been and where you are as a business it's the foundation every company needs bi business intelligence and it tends to already be baked in as a core function in a company because really it's giving you those facts straight up

Business analytics or ba business intelligence lays out the facts business analytics tells in deeper it's like that friend who asks why a lot it scrutinizes past performances drawing patterns and giving actionable insights ever had that ha moment well that's business analytics for businesses you can think of business analytics as the detect itive and strategist of the bunch

Data analytics this is the fortune tell using various techniques from statistics to machine learning it offers a glimpse of what will happen next guiding businesses toward the best possible outcomes it gives us those predictions it's helping the business make informed decisions

Insight it it's the here it's the now remember those classic reports the ones that tell you about you know today they tell you about yesterday now that's the Insight it's like your data's Daily News how's your company doing how much do we earn when do we most spend how much pizza did I you last weekend okay well maybe not the last one but really like a mirror it's reflecting the current health and wealth of your business

Hindsight to the rescue think of it as the detective aspect of data uncovering the mysteries of our data it helps us answer questions such as why are seals booming which products are rock stars it's really the Sherlock Holmes phase where we decipher the backstory

Foresight now here's where things get magic this is your crystal bow imagine if you could predict the future well foresight doesn't give you lottery numbers I kind of wish that it did but it does forecast business outcomes will our new product be a hit which strategy should we bet on